The SABC announced yesterday that as from today, it will play 90% of local music across 18 of its national radio stations. The news has been met with great celebration among local artists, the public and various stakeholders within the South African music industry.
This new quota change comes as a victory for SA musicians as it means more of local music will be played on public radio stations. For years, artists had expressed grievances at the lack of sufficient support of local music across radio stations.
Earlier this year, Don Laka, the co-founder of label Kalawa Jazmee had posted a post on his Facebook page in which he expressed his dissatisfaction about local musicians not getting enough airplay on national radio stations.
The SABC has said that it will measure how audiences respond to the decision over the next three months and only thereafter the final percentage will be confirmed.